The Gateway in Salt Lake City was buzzing with excitement as NBA All Star Weekend 2023 got underway. Canyons Coffee was thrilled to be part of the festivities, serving up specialty coffee to keep everyone fueled during the weekend’s events. The collaboration was made possible by American Express, who hosted “Outside The Court” at The Gateway and provided a unique experience that celebrated the best of NBA culture.
Who We Collaborated With
Canyons Coffee Takes Center Stage
Canyons Coffee is an independent, locally-owned coffee cart company that specializes in handcrafted lattes, cappuccinos, espressos and more. As a local Salt Lake City business Canyons Coffee partnered with American Express for their “Outside The Court” activation at NBA All Star Weekend 2023. Canyons Coffee showcased its signature drinks and customer service while celebrating Utah’s basketball culture.
The event at The Gateway featured food, music, activities, and watch parties alongside special appearances by NBA players. Guests had the chance to enjoy delicious food while customizing their favorite NBA merch. Canyons provided specialty coffee drinks and hot chocolate throughout the evening so attendees could stay warm and energized while they enjoyed everything on offer.
American Express Makes it Possible
This incredible event was made possible by American Express and their commitment to creating unique experiences for their customers. American Express hosted “Outside The Court” as part of their ongoing partnership with the NBA to bring together all aspects of basketball culture into one amazing celebration in Salt Lake City for NBA All Star Weekend 2023. Thanks to American Express’s generous support, Canyons Coffee was able to bring its signature drinks to an even larger audience than ever before.